PA Housing Finance Agency

PHFA – Counselor from Steve Kownacki, Final Focus Prod on Vimeo.

Last week we finished up a spot for PHFA. We actually shot 2 similar ads in the same location; each shot for each script was shot in an order that went something like this… Location 1, Line 1, Script 1; Location 1, Line 1, Script 2; Location 2, Line 2, Script 1; Location 2, Line 2, Script 2; and so on throughout the day. This eliminated repeated camera & lighting setups.

Keep in mind it was 27° that day at a location without electricity. What to do? Plan. We took along a super-quiet, power-filtered Honda generator to run the HMI lighting and the builder was kind enough to supply an awesome propane space heater that we ran between takes – not just to keep the donuts but to warm the air so the talent’s breath wasn’t so visible.

The Bowman Agency assisted in casting James Thompson. Thanks to McNaughton Homes for the location.

December 13th, 2010 Filed Under Recent work | 1 Comment »