Category Archive: ‘Recent work’
Healthy Living Kitchen embraces video to deliver their message
I recently had the privilege of shooting segments for an upcoming intranet-based program for The Healthy Living Kitchen. We shot 9 segments in 3 days at 7 locations. Whew! But excitingly fun – there’s nothing like having great clients with a great product or service. Shot on JVC in 720P HD. This was a lot of work for a 2-person crew but I’ll do what I can to make your project successful.
“This was the best experience for us. Steve, you did a great job of staying cool in all the situations and the hot sun!!! I never knew filming was so complex but you had some good pick me up jokes for the ride. I love the photos. They really tell the story of the experience that was supposed to last maybe a day and a half and went for 3 full days!!! Thanks for working with our budget” said Michelle.
Note that the 30-some hours on-set created an edited 30-ish minutes of completed program material. For those of you considering video, it takes time to create a program. Short-changing the production value could compromise your brand.
What made this shoot great? Aside from being educational for me, the client (Michelle & Beth on-camera) understood the complexity of the production company’s job and didn’t mind having wardrobe changes 3 times a day. Director Bob meshed well with me and knowingly took into account the equipment available, the speed at which we could re-locate and setup, and made the client at ease; not to mention his great art direction on the props. Hey, bottles of olive oil don’t just appear on set. We collaborated creatively on delivery and set design… it was just a great shoot! Michelle adds “Next time we’ll hire that teleprompter person you recommended”.
Below is a compilation of the 9 segments to show you the various locations and setups – press play & enjoy!
Click on the left & right arrows on the photos at the top to jump through the photos or click the center of the photo to jump to my flickr site and see the descriptions of the images along with my other work. Thanks for reading! If you have any questions about how I can help you with your next production, feel free to call 717-697-2622 or email me at finalfocusvideo (at) gmail (dot) com.
June 8th, 2010 Filed Under Recent work | 2 Comments »
Mid-Atlantic BX Awards Video Segment
We had the privilege of producing 8 segments for the Mid-Atlantic BX’s 2009 Craftsmanship Awards a few months ago (OK, OK so it took me a while to get the story posted). Anyway, we shot 4 days on location to capture student interviews and produce a 7-minute highlight reel as well as shooting 4 days green screen for other craftsmen. The on-camera greenscreen shots were combined and composited with still images and other graphics to create 4-minute videos to highlight the nominees in each of 8 categories.
We also handled the awards night event with theatrical lighting, Emcee and multi-camera recording and projection. The recording was dumped to an interactive DVD for a memento to the nominees and winners.
All in all it was about a 6-month process and over in just a very short 75 minutes. What a great time we all had!
Watch the video here:
Have a look at some location photos:
Here’s what my Emcee, Buster Maxwell, had to say about the event:“Steve did an amazing job pulling together a ten-person crew of stage and video production people for the Mid-Atlantic BX (Builders Exchange) Awards at the Hilton Harrisburg for a large and enthusiastic crowd. Not only did he efficiently set up and run a tech rehearsal with precious little time, he also cooly and calmly directed the entire evening’s festivities, which included projected video and live camera shots, plus music and live performance. He and his talented staff at Final Focus also produced nine excellent award videos, which highlighted each awardee’s accomplishments in a respectful and illuminating fashion. I was honored to be the MC for the event, and I’m happy to say that Steve and I met right here – on LINKEDin.”
February 26th, 2010 Filed Under Recent work | No Comments »
Shollenberger & Januzzi: LawFact Campaign
We recently completed a campaign of 4 TV ads for the law firm of Shollenberger & Januzzi. While shooting the ads, we also taped what I call “candid conversations” with the partners to have them explain more about the firm and their areas of practice. Those clips can be viewed on their website as an insight to their personalities and expertise.
In this case (no pun intended) we worked directly with Shollenberger & Januzzi to write the ads and develop the concept on message delivery – we were the creative agency. The ads were shot in HD on Sony EX-1 and edited on our new 8-core MAC in the upgraded edit suite 1.
Press the play button to see the video again, or select one of the other images to see more of our work located on our Vimeo page.
January 16th, 2010 Filed Under Recent work | No Comments »
Flatulance is your friend… Jackson GI/Prebiotin
December 18th, 2009 Filed Under Recent work | 1 Comment »
Works For Me
We recently worked with Suasion PR firm to create 2 TV commercials and a 7-minute video to promote a new program funded by the Department of Public Welfare. The newly-created Works For Me program assists people with disabilities to get training and obtain work WITHOUT danger of losing their health or SSA benefits.To watch the video again, simply click the play button. You can also see some of our other work by clicking the other videos images at the end.
Click the arrow below to start the slide show of some location production images.
December 10th, 2009 Filed Under Recent work | No Comments »
Cumberland Valley High School Creates ad for The Big Read
Click the arrow to start the slideshow of photos from the day.
Recently we coordinated with the Special Interest program at CVHS to host 18 students to learn about video production – the cool part was that none of them were aware of the purpose to the Mystery Trip!It started out with a friend of mine from Jump Street needing a commercial to promote their involvement with The Big Read – part of the National Endowment for the Arts. She had the idea getting students involved with the project. As our discussions went on, it turned into the Mystery Trip for CVHS students to actually create the ad.
I’m a huge advocate of job shadowing, career days, talking up classes at local schools… anything to help them make informed decisions about possible careers. Well, they arrived at 8AM and I had the typical soapbox about video and showed them some of our work. We then went to a meeting area and discussed the career options and had a few of my crew members on hand to share their educational and real-world experiences. It’s now going on 10AM and no one had a clue what was about to take place. Not to mention engaging high school kids in the morning is a feat in itself.
So it’s nearing 10AM and now I let them know what the day holds: A brainstorming session to meet the client and figure out the audience and message; then breaking into groups of 3 headed up by a team member for specific tasks of documentary, writing, editing, graphics, location production and audio. We ate lunch and went at it! The van was loaded and headed for the location for setup. Graphics started gathering information and logos. Audio searched for music. Editing studied other ads for concepts. Writers wrote and got the script approved.
Once approved, Producers headed to the location to work with talent. By 3PM everyone was back at FFP to review the footage but the school day was over. So it actually took a 2nd day for the editing. But I was really amazed what took place that day! The students really took hold of the project and made it happen.
I’m not sure if we created any Spielburgs in doing this but we had a great experience!
Read the online story here on the Cumberland Valley website.
November 23rd, 2009 Filed Under Recent work | No Comments »
United Way partners with FFP again in 2008
We just love working with United Way of the Capital Region… and we love a challenge! That challenge being shrinking resources and greater demand for services, how do the non-profit organizations attract contributions?Working with Rae Lynn Cox and Jennifer Daniels from UW, Joe Knezic wrote the ads after the 4 of us concepted creative ideas. With the help of Kevyn Bashore as producer/director to coordinate talent, locations and schedules, Eric Bugby shot in HD, Nick Bierzonski editing, we created 3 amazing, effective commercials. All locations were in the Camp Hill/Harrisburg area. Not only 3, :30 second ads, but we effeciently re-edited into 6, :15 second ads and 8, :10 seconds ads to maximize time contributed by the outlets. I guess national-quality ads can be produced right here in Central PA!Let us help you with your next campaign!
November 5th, 2008 Filed Under Recent work | No Comments »
FFP Helps Ski Roundtop Brand “Big Daddy”
Big Daddy is the lead snow groomer at Ski Roundtop and has come to be the “go to guy” for all questions snow – snow making, snow grooming, conditions, etc. So when having lunch with the marketing dept, it became evident that we could build a campaign around this guy and get some nice viral marketing going on with the ski community. It’s working!We created 4 ads: snow, web, inches and what to do. Each of the :15 second spots highlight one of these key areas. The media buy was done as ‘bookends’ – one leads the commercial break and one ends the commercial break. A one-two punch with lots of top-of-mind recognition.The chorus of voices at the head is my daughter and a bunch of her friends.
January 14th, 2008 Filed Under Recent work | 1 Comment »
